Unless someone already knows the exact name of your site, they're going to search the internet for it. There are any number of search engines they might use, and they can type in any combination of words, or keywords, they can come up with. How will they find your site?
Search Engine Optimization is as much art as science, and is two-fold in practice. First, your site must be created and maintained with search engines in mind. Second, you have to tell search engines that you have a site they should consider listing.
Designing for Search Engines
When a professional web designer builds a site, he or she understands what it is that makes one site more attractive than another to a search engine. Search Engines exist to deliver relevant search results to their users. The designer ensures that your site has good, informational content, as well as excellent background code, so that every time a search engine takes a look at your site, it gets a good, high ranking.
Waiving a Flag
Once your site is properly designed, you have to submit your site to search engines. Once your address has been submitted, the engine will automatically review your site then list it accordingly. There are literally hundreds of thousands of search engines in existence. Everyone is familiar by now with Google and Yahoo, and there are specific techniques for getting your site listed in those popular engines. There are also many, many other engines that it helps to be listed in, particularly if your site serves a niche for which there is a specific search engine. Sites should be submitted on a regular basis.
As your web designer, Stadia Studio will automatically ensure that your site has the best possible background code based on your content, and will counsel you on whether or not you need to create additional, meaningful content for your website. For a small additional fee, we'll edit and create content for you to improve your search engine ranking. Once your site is finished, we'll submit your site to over 300 of the top search engines, including Yahoo, Google and MSN. We'll also help you utilize the ever-changing new methods of achieving high page rankings and traffic like blogs, social bookmarking and online classified ads.