Facebook

We're often asked by our business clients which social network should they use. Certainly, most businesses should have a presence on almost all social media platforms in order to reach the broadest possible audience, but surely one is better than others for business, right? We'll review the top networks and how they can be used for business and perhaps we'll find an answer to that question.

A great way for businesses to put themselves in front of Facebook users is to use the Sponsored Story method. This video from Facebook explains how it works.

Facebook ads are Pay Per Click like Google, but may offer a better investment and more targeted marketing for small businesses.

Facebook released a number of significant changes yesterday in an effort to give users more control over who sees their posts and what posts they, in turn, see themselves. Businesses need to be aware of how Facebook is being used, as some of these changes will affect how Facebook Page entries are displayed.

To get your URL, you need to first get at least 25 people to Like your page. Your existing friends and family on Facebook are usually the easiest to invite and the most willing to help out.

Flickr, for instance, is very particular about keeping the site focused on individuals and not businesses. Facebook and Google+ both have completely different account types for businesses. Make sure you're following the 'rules' to avoid future issues.

Easy? Probably not. Worth it? Absolutely.

The new Groups feature allows groups to be open or closed, making it a useful tool for focus groups or other internal business uses.