Social Media, Search Engine Optimization and Web Design Tips

Title Posted Total views Share
Backchannel griping may be part of social-media culture, but it doesn’t have to overshadow your joys and successes. 12/11/11 547
Advocacy is the newest kid on the marketing block. 12/10/11 579
If there’s a firestorm erupting via blogs, your customers will expect you to respond via those same blogs. 12/09/11 535
Where can I add the most value to what matters most to me and the people who care about me? 12/08/11 578
Strategy is not focused on ROI, but on winning. 12/07/11 580
You as a brand have to be completely confident about your position, because you will get criticism. 12/06/11 589
The minute news hits the wires, it becomes a conversation. 12/04/11 621
It’s social media first, and everything else. 12/03/11 626
Social media is what people are actually saying to each other... 12/02/11 610
People align with movements they can believe in... 12/01/11 622
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. 11/30/11 643
Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. 11/29/11 621
There’s a reason there’s only one Times Square and only one Las Vegas. 11/28/11 572
It has never been easier to be as influential as you can be today. 11/27/11 271
In the end, the winner is content. 11/26/11 224
The roadbumps of privacy issues are much lower in actual experience than people’s fears. 11/25/11 243
Social Media can’t magically create what doesn’t exist. 11/24/11 241
Never display different content to a spider than customers 11/24/11 182
One of the things marketers want to do is to humanize their brand. 11/23/11 195
When developing a social media strategy, ask, how much chaos can this organization handle? 11/23/11 284
Never create doorway pages 11/23/11 197
Don't Hide Text - Your Site Will Be Banned 11/23/11 183
It’s natural online to go to the place where people are already consuming media. 11/22/11 180
The polling of Internet users shows that friends’ recommendations are the most reliable driver behind purchasing decisions. 11/22/11 199
Never include invisible text on your pages 11/22/11 156
Don't Link Single Pixel Images - Your Site Will Be Banned 11/22/11 169
At any given time, you don’t know where your potential customers are or what they might see. 11/21/11 187
Sharing knowledge you’ve gathered through your trade can go a long way toward boosting your brand. 11/21/11 150
Never link invisible images 11/21/11 139
Be Careful Redirecting to New Domains - You Could Be Banned 11/21/11 147
The most successful marketer becomes part of the lives of their followers. 11/20/11 181
The more users share about themselves, the more others in the community will learn about them and identify with them. 11/20/11 180
Never redirect to another domain 11/20/11 125
Don't write Flash-only sites 11/20/11 147
Don’t fix the marketing first, fix your product. 11/19/11 147
You’re not recognizing the power of social media and how consumers are playing in the marketing space. 11/19/11 124
Don't create Flash splash pages 11/19/11 141
Don't use frames 11/19/11 139
The common reputation of Twitter is that it’s frivolous, which isn’t the case. 11/18/11 153
Engage rather than sell … Work as a co-creator, not a marketer. 11/18/11 133
Don't write bad or incorrect HTML 11/18/11 98
Don't use robots.txt to ban large portions of your site 11/18/11 109
Once the door to social consciousness is opened, bring the spirit of your company through it to affect change. 11/17/11 172
Neither privacy nor publicity is dead, but technology will continue to make a mess of both. 11/17/11 161
Don't duplicate content on your site 11/17/11 123
Don't violate copyright or other laws 11/17/11 110
The hardest thing for marketers is to turn over the brand experience to the community and let them define it. 11/16/11 158
A growing number of newspapers are turning their entire mastheads over to Twitter. 11/16/11 167
Don't separate content artificially 11/16/11 119
Don't make constant minor changes to content 11/16/11 106
Being the first is old media, while being to the point is new media. And Twitter never forgets. 11/15/11 182
If you’re looking where everyone else is, you’re looking in the wrong place. 11/15/11 212
Don't use 302 redirects 11/15/11 114
Don't use the meta refresh tag to redirect users 11/15/11 178
New media is … an amazing form of direct marketing in that you really get a sense of who your customer is. 11/14/11 146
I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? 11/14/11 127
Don't have broken links on your site 11/14/11 133
Don't get into link circles (cross-linking) 11/14/11 123
If you think you are in control, you’re fooling yourself. 11/13/11 172
Twitter is not just a Web site and not microblogging, it is an entirely different medium. 11/13/11 163
Don't link to and from the same site repeatedly 11/13/11 146
Don't create pages of links 11/13/11 142
You can be professional while also ‘keeping it real’ with your customers. 11/12/11 161
If the Army can figure out how to do secure social networking and break down silos and encourage informal problem solving within a rigid hierarchy, surely your business can. 11/12/11 166
Try to get your site off link farms 11/12/11 153
Don't rely on AdWords to boost your rankings 11/12/11 186
Quit counting fans, followers and blog subscribers like bottle caps. 11/11/11 221
Be yourself. Be conversational. Be engaged. 11/11/11 126
Don't rely on AdSense to boost your rankings 11/11/11 151
Don't use session IDs 11/11/11 129
Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success. 11/10/11 183
Your early adopter status will come with long-term rewards. 11/10/11 121
Don't use dynamic URLs 11/10/11 139
Don't use URL parameters if you can avoid it 11/10/11 162
This is how the American people want to receive their news and want to hear from us. 11/09/11 206
If your social strategy relies on advertising in social media, it’s probably better to hang on to your money. 11/09/11 167
Don't have more than 10 words in your URL 11/09/11 166
Don't rely on links from domains on the same IP 11/09/11 171
“Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” – James Gurd 11/08/11 249
“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo 11/08/11 218
Don't use your keyword phrase too much 11/08/11 175
Don't try to optimize for more than 2-3 keywords and phrases 11/08/11 132
“New marketing is about the relationships, not the medium.” – Ben Grossman 11/07/11 240
"A 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days.." - Michael Fox 11/07/11 196
Don't misspell your keywords in your content 11/07/11 123
Don't use images instead of text links 11/07/11 73
“Social Networking that matters is helping people archive their goals.” – Seth Godin 11/06/11 222
"The best way to have a role in society is to understand how people are talking about things in real time.” – Jean-Philippe Maheu 11/06/11 157
Don't omit alt text for images especially images inside the text 11/06/11 131
Don't write your content with JavaScript 11/06/11 160
“Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.” – Mitch Joel 11/05/11 127
“It’s hard to get lice out of your head, and there’s no easy cure for shaking off campaign-based thinking, either.” – David Berkowitz 11/05/11 175
Don't host your site with a host that is down a lot 11/05/11 144
Don't host your site with a host that allows spammers 11/05/11 171
“Hook into someone’s flow.” – Bill Cava 11/04/11 171
"Understand where the conversation is, who leads, the type of voices and the best place for you to add your voice.” – Mitch Joel 11/04/11 190
Include text transcripts of podcasts and sound files 11/04/11 124
Use JavaScript with care 11/04/11 119
“You need to clean out those old sources of your social-media diet that are no longer nourishing.” – Eric Fulwiler 11/03/11 172
“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” – Dallas Lawrence 11/03/11 151
Write short pages 11/03/11 125
Use hyphens or underscores to separate words in URLs 11/03/11 190
“As social media, or whatever you want to label it, becomes more prevalent, there will be blunders.” – Steve Hal 11/02/11 179
“What’s required is a kind of social media sherpa." – Chris Brogan 11/02/11 165
Use hyphens to separate words in domains 11/02/11 190
Register a .com domain over a .biz or .us domain 11/02/11 148
“Twitter is like a tragically hip New York night club.” – Bob Warfield 11/01/11 218
“The bubble hasn’t popped yet and there’s tremendous value in social media.” – Peter Fader 11/01/11 138
Register a separate domain instead of a sub-domain 11/01/11 113
Don't link a lot to external sites 11/01/11 124
"A press release on the wire is no longer the fastest or most effective way to respond [to negative news].” – Joel Postman 10/31/11 146
“Social media is like a snowball rolling down the hill.” – Jeff Antaya 10/31/11 233
Use synonyms for your keywords 10/31/11 186
Use different forms of words for your keyword phrase 10/31/11 168
"All we are trying to do is get consumers to become marketers for us.” – Joey Caroni 10/30/11 155
“Much like great products, great content will only find the best people to love it if it’s leveraged well.” – Shannon Paul, PEAK6 Online communications manager 10/30/11 157
Use your keyword phrase in named anchors 10/30/11 133
Optimize for a few secondary keywords 10/30/11 106
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager 10/29/11 236
"We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer 10/29/11 160
Set your language meta keyword 10/29/11 176
Use your keyword phrase in your meta description 10/29/11 121
"Be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang 10/28/11 149
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin 10/28/11 206
Keep your kewords together as a phrase 10/28/11 117
Use the meta keywords tag and include your keyword phrase 10/28/11 132
"Twitter is a human seismograph.” – Brian Solis 10/27/11 161
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools" - Willyerd and Meister 10/27/11 191
Keep your pages close to the root directory 10/27/11 130
Use Flash for non-critical pieces of a page 10/27/11 132
"People can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson 10/26/11 163
“What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano 10/26/11 185
If you must use Flash, always include alternative text 10/26/11 197
If you must use a non-.com domain, make the www optional 10/26/11 214
If you must use frames, always use the noframes tag 10/26/11 151
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director 10/25/11 192
"When people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” – Liana Evans 10/25/11 164
Keep your pages up-to-date #SEOTips 10/25/11 163
Link all major images 10/25/11 149
“There’s no need to re-create everything from scratch…” – Dave Fletcher 10/24/11 197
“You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” – Zia Yusuf, SAP 10/24/11 167
Periodically check your outbound links for pagerank 10/24/11 180
Get linked in DMOZ and Yahoo! 10/24/11 105
“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore 10/23/11 191
“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO 10/23/11 215
Keep asking for inbound links 10/23/11 64
Put up links that flow within the text 10/23/11 120
"Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman 10/22/11 130
Link to your page from within your site 10/22/11 121
Write a descriptive meta description 10/22/11 127
“At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” – Biz Stone 10/21/11 150
“The only way to put out a social-media fire is with social-media water.” – Ramon DeLeon 10/21/11 166
Put your keyword phrase in the first paragraph 10/21/11 167
Get as many inbound links as you can 10/21/11 122
“Think like a publisher, not a marketer.” – David Meerman Scott 10/20/11 152
Create an XML sitemap or Google sitemap 10/20/11 137
“Networking is not about hunting. It is about farming." Dr. Ivan Misner 10/20/11 243
“Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks 10/19/11 270
"How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin 10/19/11 246
Invest in social media after you do your research 10/19/11 179
Try to get links from .edu, and .gov sites 10/19/11 122
Try to get links from reputable sites 10/19/11 132
Try to get your keyword phrase inside incoming links 10/18/11 146
Ask other people for links to your page 10/18/11 76
Use your keyword phrase in anchor text of links 10/17/11 138
Create a sitemap 10/17/11 78
Use your keyword phrase in headlines 10/17/11 84
Use your keyword phrase a lot, but not too much 10/16/11 158
Use the keyword phrase in your URL 10/16/11 208
Choose a phrase that is popular, but not too popular 10/15/11 91
Create a great keyword phrase 10/15/11 180
If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold. 10/14/11 151
Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference 10/14/11 189
One problem with Flash, Frames and Ajax is that you cannot link to a specific page. 10/13/11 187
Make sure that your site works both with and without the www. 10/13/11 212
Avoid using special characters in page and post titles. 10/12/11 128
Do not use special characters in your targeted keyword list. 10/11/11 142
Keep your targeted keyword list under 200 characters including commas and spaces. 10/11/11 132
Do not pluralize keywords in your targeted list unless the spelling is different, like goose and geese. 10/10/11 131
Do not include your business name as a targeted keyword. 10/10/11 131
Create great, unique content. 10/09/11 142
Write for users first. 10/09/11 124
Ensure that your links are search engine friendly. 10/08/11 142
Build a great website to be a great website. 10/08/11 169
Make sure that you have good Web Analytics from the start. 10/07/11 132
Be patient. Good SEO takes time to reap rewards. 10/07/11 152
Commit yourself to continued SEO efforts. SEO is not a one time event. 10/06/11 156
Use site maps and text navigation links to make sure that search engines can get to every page of your site. 10/06/11 117
Make sure that all links within your site have Titles that are using your targeted keywords. 10/05/11 152
Use multiple domain names and multiple websites to support specific topics or target audiences. 10/05/11 145
Make sure that your content appears as close to the top of your page code as possible. 10/04/11 116
Use Social Bookmarking 10/04/11 88
Deep Linking. When writing new posts, try to reference other pages and posts within your site and link them. 10/03/11 109
Be Bold. Make sure to make some of your keywords bold on pages. 10/03/11 113
Include Testimonials on your website to engender trust. 10/02/11 179
Use keywords as often as possible within pages and posts. 10/02/11 101
Use your web design to communicate who you are. 10/01/11 148
Use keywords at the beginning of pages and posts. 10/01/11 91
Keep your color scheme and layout consistent. 09/30/11 190
Use Keywords in page titles and section headings. 09/30/11 81
Make your home page about your clients, not you. 09/29/11 180
Always use Image ALT and TITLE tags. 09/29/11 173
Devote at least one page to each service you offer. 09/28/11 139
Keep Keywords and Description tags under 200 characters. 09/28/11 140
Use bold, colors and font changes sparingly. 09/27/11 170
Give every page of your site a unique Description. 09/27/11 107
Ensure visitors to your website can easily contact you. 09/26/11 119
Re-evaluate your targeted keywords regularly. 09/26/11 89
Present visitors with a clear Call to Action. 09/25/11 223
Make sure every page of your website has a unique Page Title. 09/25/11 106
Buy Facebook ads to target your exact audience. 09/25/11 167
Suggest Friends to clients and colleagues — by helping them, you establish trust. 09/25/11 161
Share survey or research data to gain credibility. 09/24/11 135
Find experts in your field and invite them as a guest blogger on your blog or speaker at your event. 09/24/11 107
Look for mutual contacts on your contacts’ friends lists. 09/23/11 95
Before traveling, check contacts locations so you can meet with those in the city where you’re heading. 09/23/11 127
Obtain a Facebook vanity URL so that people can find you easily. 09/22/11 120
Be sure to read the rules regarding business usage. Each social platform is different. 09/22/11 100
Join LinkedIn Groups to connect and interact. 09/21/11 109
Post cool status updates that encourage engagement. 09/21/11 206
Use Facebook Insights to understand your FB traffic. 09/20/11 89
Want more testimonials? Give more testimonials! 09/20/11 92
Use Facebook Groups for closed focus groups. 09/20/11 98
Use LinkedIn Search to find clients and business partners. 09/19/11 83
Create a Facebook Page for your business, not a profile. 09/19/11 105
Don't forget to work on adding more friends and connections! 09/18/11 110
Make sure that your Facebook Page profile is complete. 09/18/11 104
Make your LinkedIn profile client-focused. 09/17/11 110
Sell Products Through Social Networks 09/17/11 149
Use Social Media to hire new talent. 09/16/11 86
Don’t Just Push Products and Promotions 09/16/11 127
Promote Exclusive Offers Through Social Media 09/16/11 80
Go where your customers are with social media messages. 09/15/11 102
Engage in social media and blog on a steady basis to achieve constant visibility with your audience. 09/15/11 157
Brand yourself as a resource. 09/14/11 122
Start Small. You do not have to learn and use every social media platform now. 09/14/11 115
Get a Widget or place Social Media buttons on your site somehow. 09/14/11 98
Use Social Media to be a mentor. 09/13/11 88
Share ideas and posts from other experts in your industry. 09/13/11 137
Do your homework and invest in social media accordingly. 09/13/11 97
Use Social Media to tell your company's story. 09/12/11 118
Do not be afraid to be controversial in your posts. 09/12/11 99
Use Social Media to create and foster real-life connections and friendships. 09/12/11 133
Watch what your customers are saying and participate in a meaningful way. 09/12/11 105
When someone lands on your site from social media to make a purchase, they do it faster. 09/11/11 104
Don't over-focus on marketing. Remember that Social Media is "social." 09/11/11 102
Help others whenever possible on Facebook, Twitter and LinkedIn.. 09/11/11 112
Use Social Media to get speaking gigs and put yourself in front of your customers. 09/10/11 93
Be Accountable for Your Social Media Actions 09/10/11 106
Offer live events on Facebook #SocialMedia 09/10/11 196
Shorten URLs whenever possible to conserve characters. 09/08/11 184
Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term. 09/07/11 101
Share links, share ideas, ask questions, answer questions — anything but “what are you doing?” unless it’s really interesting. 09/07/11 105
Schedule posts in advance to save time and ensure regular activity. 09/05/11 94
Use hashtags to link related posts. #SocialMedia 09/02/11 138
Know that followers don’t translate directly to sales. 08/31/11 104
Modify job descriptions and goals to meet your social media needs. 08/31/11 109
Take advantage of microtargeting on social media platforms. 08/31/11 101
Understand that transparency doesn’t mean tell all. 08/30/11 101
Know that your customers own your brand. 08/30/11 101
Promote information that empowers people. 08/29/11 100
Tell stories on social media. 08/29/11 95
Understand that social media create personal relationships. 08/28/11 110
Be authentic in your social media interactions. 08/28/11 101
Really listen to what’s being said on social media platforms. 08/27/11 95
Turn Your Blog Into a Social News Wire 08/27/11 109
Write Tweetable Press Release Headlines 08/26/11 119
Anticipate and Join Twitter Conversations 08/25/11 120
Stay Humble 08/25/11 122
Find people within your niche to follow on Twitter 08/24/11 115
Don’t overlook niche social media sites 08/24/11 102
Watch what your competition and other pros are doing. 08/23/11 153
Don’t fret about follower counts 08/23/11 106
Don’t annoy your followers 08/22/11 99
Frequently test your buttons and widgets. Only use those with the most impact. 08/22/11 109
Periodically encourage followers to subscribe to your company email newsletter. (You do have a newsletter, right?) 08/21/11 122
Don’t overuse hashtags, especially ones that are abused with spam or never used. 08/20/11 181
Tweet offers and links to your landing pages to generate leads. It’s okay. You are a business. 08/20/11 113
Pay attention to the time of day your audience is most engaged by tracking clicks and retweets. 08/19/11 232
Post links to company blog posts more than once. Test and track different tweets. 08/19/11 209
Share third-party content from people, blogs and news sources that provides value to your followers. 08/19/11 165
Follow general news sources, trade publications and associations for the latest information to share. 08/19/11 227