Several years ago I hired Mike to create a web site for my business. It was the first time I went out and 'hired' a website professional. It was clear that Mike was very knowledgeable in the...
Use your keyword phrase a lot, but not too much
The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.
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