A newspaper website must be constantly updated and fresh in appearance. In frustration, I muddled through three web designers, looking for a web design expert that was creative, patient, flexible...
Use your keyword phrase in your meta description
Most search engines use the meta description field as the description in their search results. So it's important to have a good description. Including your keyword phrase in the meta description tag is one more place that the search engines can see your keywords. This isn't a magic bullet, but it is a good idea.
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