Social Media Tips

Every business and organization needs to find ways to utilize social networking. The following tips will help you understand the "how's" and the "why's" for Facebook, Twitter, LinkedIn, Google+, Flickr, YouTube, MySpace, FourSquare, Instagram and other social media platforms.

Follow general news sources, trade publications and associations for the latest information to share.
Share third-party content from people, blogs and news sources that provides value to your followers.
Post links to company blog posts more than once. Test and track different tweets.
Pay attention to the time of day your audience is most engaged by tracking clicks and retweets.
Tweet offers and links to your landing pages to generate leads. It’s okay. You are a business.
Don’t overuse hashtags, especially ones that are abused with spam or never used.
Periodically encourage followers to subscribe to your company email newsletter. (You do have a newsletter, right?)
Frequently test your buttons and widgets. Only use those with the most impact.
Don’t annoy your followers
Don’t fret about follower counts
Watch what your competition and other pros are doing.
Don’t overlook niche social media sites
Find people within your niche to follow on Twitter
Stay Humble
Anticipate and Join Twitter Conversations
Write Tweetable Press Release Headlines
Turn Your Blog Into a Social News Wire
Really listen to what’s being said on social media platforms.
Be authentic in your social media interactions.
Understand that social media create personal relationships.
Tell stories on social media.
Promote information that empowers people.
Know that your customers own your brand.
Understand that transparency doesn’t mean tell all.
Take advantage of microtargeting on social media platforms.
Modify job descriptions and goals to meet your social media needs.
Know that followers don’t translate directly to sales.
Use hashtags to link related posts. #SocialMedia
Schedule posts in advance to save time and ensure regular activity.
Share links, share ideas, ask questions, answer questions — anything but “what are you doing?” unless it’s really interesting.
Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term.
Shorten URLs whenever possible to conserve characters.
Offer live events on Facebook #SocialMedia
Help others whenever possible on Facebook, Twitter and LinkedIn..
Don't over-focus on marketing. Remember that Social Media is "social."
Watch what your customers are saying and participate in a meaningful way.
Use Social Media to create and foster real-life connections and friendships.
Do not be afraid to be controversial in your posts.
Do your homework and invest in social media accordingly.
Share ideas and posts from other experts in your industry.
Start Small. You do not have to learn and use every social media platform now.
Get a Widget or place Social Media buttons on your site somehow.
Go where your customers are with social media messages.
Promote Exclusive Offers Through Social Media
Don’t Just Push Products and Promotions
Sell Products Through Social Networks
Engage in social media and blog on a steady basis to achieve constant visibility with your audience.
Brand yourself as a resource.
Use Social Media to get speaking gigs and put yourself in front of your customers.
When someone lands on your site from social media to make a purchase, they do it faster.
Use Social Media to tell your company's story.
Use Social Media to be a mentor.
Use Social Media to hire new talent.
Be Accountable for Your Social Media Actions
Make your LinkedIn profile client-focused.
Make sure that your Facebook Page profile is complete.
Don't forget to work on adding more friends and connections!
Create a Facebook Page for your business, not a profile.
Use LinkedIn Search to find clients and business partners.
Use Facebook Groups for closed focus groups.
Want more testimonials? Give more testimonials!
Post cool status updates that encourage engagement.
Use Facebook Insights to understand your FB traffic.
Join LinkedIn Groups to connect and interact.
Be sure to read the rules regarding business usage. Each social platform is different.
Obtain a Facebook vanity URL so that people can find you easily.
Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
Look for mutual contacts on your contacts’ friends lists.
Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
Share survey or research data to gain credibility.
Suggest Friends to clients and colleagues — by helping them, you establish trust.
Buy Facebook ads to target your exact audience.
Invest in social media after you do your research
"How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin
“Networking is not about hunting. It is about farming." Dr. Ivan Misner
“The only way to put out a social-media fire is with social-media water.” – Ramon DeLeon
“Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks
“Think like a publisher, not a marketer.” – David Meerman Scott
“At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” – Biz Stone
"Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman
“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore
“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO
“You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” – Zia Yusuf, SAP
“There’s no need to re-create everything from scratch…” – Dave Fletcher
"When people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” – Liana Evans
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director
“What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano
"People can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools" - Willyerd and Meister
"Twitter is a human seismograph.” – Brian Solis
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin
"Be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang
"We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
“Much like great products, great content will only find the best people to love it if it’s leveraged well.” – Shannon Paul, PEAK6 Online communications manager
"All we are trying to do is get consumers to become marketers for us.” – Joey Caroni
“Social media is like a snowball rolling down the hill.” – Jeff Antaya
"A press release on the wire is no longer the fastest or most effective way to respond [to negative news].” – Joel Postman
“The bubble hasn’t popped yet and there’s tremendous value in social media.” – Peter Fader
“Twitter is like a tragically hip New York night club.” – Bob Warfield
“What’s required is a kind of social media sherpa." – Chris Brogan
“As social media, or whatever you want to label it, becomes more prevalent, there will be blunders.” – Steve Hal
“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” – Dallas Lawrence
“You need to clean out those old sources of your social-media diet that are no longer nourishing.” – Eric Fulwiler
"Understand where the conversation is, who leads, the type of voices and the best place for you to add your voice.” – Mitch Joel
“Hook into someone’s flow.” – Bill Cava
“It’s hard to get lice out of your head, and there’s no easy cure for shaking off campaign-based thinking, either.” – David Berkowitz
“Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.” – Mitch Joel
"The best way to have a role in society is to understand how people are talking about things in real time.” – Jean-Philippe Maheu
“Social Networking that matters is helping people archive their goals.” – Seth Godin
"A 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days.." - Michael Fox
“New marketing is about the relationships, not the medium.” – Ben Grossman
“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo
“Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” – James Gurd
If your social strategy relies on advertising in social media, it’s probably better to hang on to your money.
This is how the American people want to receive their news and want to hear from us.
Your early adopter status will come with long-term rewards.
Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success.
Be yourself. Be conversational. Be engaged.
Quit counting fans, followers and blog subscribers like bottle caps.
If the Army can figure out how to do secure social networking and break down silos and encourage informal problem solving within a rigid hierarchy, surely your business can.
You can be professional while also ‘keeping it real’ with your customers.
Twitter is not just a Web site and not microblogging, it is an entirely different medium.
If you think you are in control, you’re fooling yourself.
I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?
New media is … an amazing form of direct marketing in that you really get a sense of who your customer is.
If you’re looking where everyone else is, you’re looking in the wrong place.
Being the first is old media, while being to the point is new media. And Twitter never forgets.
A growing number of newspapers are turning their entire mastheads over to Twitter.
The hardest thing for marketers is to turn over the brand experience to the community and let them define it.
Neither privacy nor publicity is dead, but technology will continue to make a mess of both.
Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
Engage rather than sell … Work as a co-creator, not a marketer.
The common reputation of Twitter is that it’s frivolous, which isn’t the case.
You’re not recognizing the power of social media and how consumers are playing in the marketing space.
Don’t fix the marketing first, fix your product.
The more users share about themselves, the more others in the community will learn about them and identify with them.
The most successful marketer becomes part of the lives of their followers.
Sharing knowledge you’ve gathered through your trade can go a long way toward boosting your brand.
At any given time, you don’t know where your potential customers are or what they might see.
The polling of Internet users shows that friends’ recommendations are the most reliable driver behind purchasing decisions.
It’s natural online to go to the place where people are already consuming media.
When developing a social media strategy, ask, how much chaos can this organization handle?
One of the things marketers want to do is to humanize their brand.
Social Media can’t magically create what doesn’t exist.
The roadbumps of privacy issues are much lower in actual experience than people’s fears.
In the end, the winner is content.
It has never been easier to be as influential as you can be today.
There’s a reason there’s only one Times Square and only one Las Vegas.
Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly.
People align with movements they can believe in...
Social media is what people are actually saying to each other...
It’s social media first, and everything else.
The minute news hits the wires, it becomes a conversation.
You as a brand have to be completely confident about your position, because you will get criticism.
Strategy is not focused on ROI, but on winning.
Where can I add the most value to what matters most to me and the people who care about me?
If there’s a firestorm erupting via blogs, your customers will expect you to respond via those same blogs.
Advocacy is the newest kid on the marketing block.
Backchannel griping may be part of social-media culture, but it doesn’t have to overshadow your joys and successes.

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