"We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer

“The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer, vice president of marketing at Threadless

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